Still curious.Still building.

A design and applied intelligence lab

Independent thinking. Connected disciplines.

We build brands,
websites and
intelligent software.

We are propellerhed. A design and applied intelligence lab.

From visual identity and online commerce to custom platforms and AI automation, we bring design and engineering together to help businesses work better.We’re the team behindand

01 / What we do

Branding & Design

Give your business a clear identity, wherever people encounter it.

  • Brand positioning and messaging
  • Logos and visual identity
  • Brand guidelines and asset libraries
  • UI/UX and digital design systems
Explore Branding & Design

02 / What we do

Websites & E-commerce

Websites and online stores that make your business clear and your customers welcome.

  • Company websites and landing pages
  • Online stores and checkout journeys
  • Booking and enquiry experiences
  • Content management and system integrations
  • SEO, AEO & GEO
Explore Websites & E-commerce

04 / What we do

AI & Automation

AI transformation, intelligent products and connected workflows built around your business.

  • AI Business Transformation
  • AI strategy, readiness and adoption roadmaps
  • AI agents and multi-agent workflows
  • Voice agents for calls, bookings and support
  • Business knowledge, search and research
  • Document, image and audio intelligence
  • AI products, integrations and browser automation
  • Private AI & On-Site GPU Infrastructure
  • Evaluation, governance and ongoing improvement
Explore AI & Automation

05 / What we do

Tracking & Analysis

Understand what people do, where they get stuck and what happens next.

  • Measurement plans and event definitions
  • Web analytics and conversion tracking
  • Reporting dashboards and data connections
  • Customer journey and funnel analysis
  • Search visibility, AI referrals and conversion reporting
Explore Tracking & Analysis

Selected client work (04)

Built for
real businesses.

Different industries, audiences and ambitions. A selection of websites and platforms we’ve completed for clients.

Built by propellerhed.

Alongside our client work, we build AI-native products for complex, real-time environments.

Our products

Operating intelligence for the real world.

We design systems that stay useful while the environment around them is changing.

The pressure

Complex systems move before static software can explain them.

Important context is often scattered across tools, teams and moments that have already passed.

How we respond

We turn movement into a clear operating picture.

Our systems perceive what is changing, understand why it matters and help people act with confidence.

01 / prbblstc

Understand the market while it is moving.

prbblstc reads the whole market in real time, forms a reasoned view and waits for a quantified edge. When a breakout confirms and every safeguard clears, it trades with the exit already set.

Visit prbblstc

02 / prbblstc

Research that survives being wrong.

Every outcome is replayed, backtested and fed back in: a recursive loop of self-improvement. New ideas earn their place in live trading only once the evidence backs them.

Explore prbblstc

03 / holla Intelligence

AI-native venue operating system.

holla Intelligence connects bookings, guest relationships and creative work. Reschedule a booking, define an audience or draft a guest journey, with venue permissions and review built into each workflow.

Visit holla

04 / holla

Your website. Your creative. Built in.

Create and edit your website in Storefront Studio. Design reusable campaign assets in Canvas. Both work with holla Intelligence and your venue’s products and media, with preview and publishing controls in your hands.

Explore holla

How we build

From first conversation.To what comes next.

We work with you to define the problem, shape the solution and put it to work.

  1. 01
    Understand

    Define the problem, the people it affects and what a good outcome looks like.

  2. 02
    Design

    Make the direction tangible. Test the ideas before committing to the build.

  3. 03
    Build

    Develop in useful increments, with clear decisions and regular review.

  4. 04
    Launch

    Test the real journeys, prepare your team and put the work into use.

  5. 05
    Improve

    Learn from actual use and agree what needs attention next.