Client work / Outdoor equipment / E-commerce
Premium Hunting Products
We built the online store for Premium Hunting Products, a Canberra business started by a long-time hunter and his son, and an authorised Vorn reseller. It opens on footage of the gear out in the bush, then keeps things simple: three product lines, prices with GST included and a straightforward cart and checkout.
Visit the live siteThe work
What we built
Premium Hunting Products exists because good European hunting gear was hard to get in Australia, so a father and son started bringing it in themselves. Their first line was Vorn’s Quick Release Rifle packs, which carry the rifle in a built-in scabbard with a pull handle on the harness, so you can bring it up without taking the pack off.
Hunters trust gear they’ve seen working, so the home page leads with footage of the packs in use rather than a grid of products, and one line to set the tone: built for Australia’s toughest hunts.
Behind it is a WooCommerce store organised around Vorn’s own lines, the QRR packs, the DLS range and the SR hip pack, so an experienced hunter can go straight to what they want. Stock status is clear, the About page tells the story behind the business, and there’s a sign-up for new releases.
- 01WooCommerce store design and build
- 02Film-led home page
- 03QRR, DLS and SR product lines as categories
- 04Product pages with GST-inclusive pricing and stock status
- 05Cart, checkout and policy pages
- 06Sign-up for product releases
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